We live in a time where the luxury market is characterized by a frantic fragmentation of quality,
where the phenomenon of counterfeit products fragments the trust between customer and brand every day.
It is necessary and essential to regain the customers’ affection, underlining the ethics and
adding quality and value of the products offered.
The blockchain is born for the financial world, to guarantee the uniqueness and originality of each transaction. But why not go further?
Why do not exploit this informatics architecture in other areas?
From this question, our challenge starts.
An exciting and futuristic challenge that will change the way we think, evaluate and appreciate every good in the Luxury market.
Luxochain was born to make the product, since its inception, equipped with a digital passport to which a stamp and it will be affixed for each step reached during the realization phase.
This passport guarantees the exclusivity and non-repeatability of the same, creating a track unique value to the brand awareness.
Our goal is to make each product unique. Give uniqueness and a value that cannot be met by the product.
Our goal is to win the “Italian soundig market” and the “gray market”.